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Digital marketing trends from the customer’s perspective

There are plenty of people (about 12,000 a month) searching for “digital marketing definition” in Google. And the results served up focus on the channels (social, online ads, SEO, etc.) with barely a mention of customers—except to say that their behavior in response to your campaigns will help you make decisions about which campaigns are …

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Boston Digital Expands Leadership with Digital Marketing and Sales Veterans, Morgan Wallace and Bill Carino

BOSTON, March 26, 2020 /PRNewswire-PRWeb/ — Boston Digital, a leading digital marketing agency, has added two industry veterans to its roster. Bill Carino has joined the firm as Head of Sales and Marketing, and Morgan Wallace has joined as Director of Digital Marketing. Carino will focus on helping prospective clients across verticals assess their needs …

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How Sophola is looking to raise Japan’s digital marketing expertise to the world level

The digital marketing landscape in Asia right now is a fascinating one. While there may still be a degree of nascency compared to Western markets, trends and strategies are developing quickly. According to a study from eConsultancy in April – ‘The Omnichannel Imperative’ – enterprises in Southeast Asia saw real-time marketing as their highest priority, …

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How to Navigate Your Digital Marketing Presence During COVID-19

Businesses across the world are coming to terms with the revelation that daily procedures are quickly changing as a result of the COVID-19 pandemic. Whether your company has temporarily halted all business or has decided to implement a telework routine, how you approach your digital marketing presence should be adjusted in response to this current …

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15 Hot Digital Marketing Trends for 2020 [Video + Podcast]

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 2020 will be like nothing we have seen before in the digital landscape. The competition is getting …

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6 Digital Marketing Trends Shaping Customer Experience – SmarterCX

  In the Experience Economy, customers are driving innovation, and digital marketers are challenged to capture a customer’s attention as soon as they can, and hold it — as there’s always another marketing message on the horizon. Thus, marketers need to stand out, but how can they? Data, making use of emerging technologies, content, and …

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Cognizant to Acquire Lev, Strengthens Its Digital Marketing Capabilities

Specialist in Salesforce Marketing Cloud Helps CMOs Gain Insight, Automate and Personalize Customer Engagement to Drive Revenue. TEANECK, N.J: Cognizant (Nasdaq: CTSH) today announced it has entered into an agreement to acquire Lev, a privately-held, digital marketing consultancy in the U.S.  Lev helps businesses simplify and modernize their marketing campaigns using Salesforce Marketing Cloud to provide data-driven …

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Best Ways To Collect Your Site’s Visitor Emails – Santa Clarita Valley Signal

In this article I will share 5 tips that help us collect over 150 addresses with zero costs. As part of a team of digital marketers and developers who work on online business solutions,  I’d like to review the tools that, in our experience, work best for this purpose. We have a long history …

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How financial services can best use digital marketing

Noam Korbl This post is sponsored by Compare Forex Brokers.   Digital marketing can be a challenge for financial services firms, particularly when it comes to understanding different data privacy laws in various countries.  In this blog post, we talk with Noam Korbl, co-founder of Compare Forex Brokers, about making the most of digital marketing …

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