fitness marketing agency https://digitalfitnessmarketing.co.uk fitness marketing agency Sun, 06 Sep 2020 07:45:23 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.14 https://digitalfitnessmarketing.co.uk/wp-content/uploads/2019/08/cropped-award-3-free-img-32x32.png fitness marketing agency https://digitalfitnessmarketing.co.uk 32 32 Top 8 Gym Marketing Campaigns https://digitalfitnessmarketing.co.uk/gym-marketing-campaigns https://digitalfitnessmarketing.co.uk/gym-marketing-campaigns#respond Thu, 27 Aug 2020 17:43:27 +0000 https://digitalfitnessmarketing.co.uk/?p=544 Top 8 Gym Marketing Campaigns Looking for the best gym marketing campaigns? We’re a health and fitness marketing agency that has everything you need to know! If you are starting a gym, or already have one that you would like to build bigger and better, marketing and getting the word out are vital. There is no …

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Top 8 Gym Marketing Campaigns
fitness marketing strategies
fitness marketing strategies

Looking for the best gym marketing campaigns?

We’re a health and fitness marketing agency that has everything you need to know!

If you are starting a gym, or already have one that you would like to build bigger and better, marketing and getting the word out are vital. There is no need to spend money on a professional marketer to get this accomplished at first; we have done all the research. Here are the top eight gym marketing campaigns that will keep your gym successful and sustainable.

1. Use Social Media

fitness social media

Almost everyone is on social media. Social media is a remarkable and free way to grow your brand exposure. You can make a Facebook page specifically for your gym. Remember to have good fitness branding. Add photos of yourself as the owner, your trainers, equipment, and people exercising. You can also make a Facebook group about working out with tips and tricks, and every fifth post, you can advertise your gym. Be sure to include your link to your website in the about me section.

Do you rock social media?

Instagram is one of the most popular social media sites you must use. Include photos of your gym as well as members’ results with your brand logo on each photo. Make sure you take advantage of relevant hashtags to attract visitors to your page so it will grow and gain authority.

YouTube is a unique and fantastic social media platform you can take advantage of as a set and forget it way. Upload exercise videos and videos of people working out in your gym. Make sure to use SEO optimized titles, descriptions, and tags.

Once your videos are uploaded, you will receive traffic to your site day after day, without having to do anything else. Now that you have your YouTube channel all set up, that takes us to the next gym marketing campaign, customer testimonial videos.

2. Customer YouTube Testimonial Videos

fitness marketing strategies

An incredible way to gain trust with potential members is showing them personal testimonials from current members, and how your gym has changed their lives. Testimonial videos from real people, providing authentic experiences, allows the chance to connect to people emotionally, and on a deeper level.

The fact that members of your gym take the time to make a video showing results that they received from you prove that they know you care, and you are worth sharing part of their life with others because they were able to accomplish their goals because of you. These videos will also motivate future members to want to get the same results and to create a testimonial video of their own.

Get your fitness channel on YouTube!

3. Sponsor Local Fitness Events

gym marketing campaigns

Having personal interaction with potential future members is also a great way to get exposure and gain trust. By sponsoring local fitness events, you will be able to attract large crowds, providing professional information and advice on getting fit, and getting your brand known in your local and surrounding areas.

Be sure also to attend fitness events sponsored by others.

Doing this allows you to learn some successful techniques others are using; you may have never thought of, and it will also allow you to network with other gym owners. Now  your gym memberships are starting to grow and you have lots of traffic coming through your front door.

4. Offer Free 1 – On – 1 Personal Training Sessions

social media marketing for fitness

People already know what they want to get accomplished with their bodies when they work out; however, most people do not know precisely how to achieve their goals. While offering free 1 – on- 1 personal training sessions is a great way to get people through your front door, delivering them what they want, and keep them coming back. Doing this will also prevent them from being judged and remove the fear of being in an environment that they might not be used to being around.

5. Have a Giveaway or Contest

personal training marketing strategy

Everyone loves getting something for free. By hosting a giveaway or contest, you will attract more visitors to your gym by social media and word of mouth. One great example is a photo transformation contest. When going to the gym, it’s all about results, and exercisers love to show off what they’ve done.

When you offer a photo contest, it will help with motivation by providing competition and keeping them on track to hit the numbers they want. Gym product giveaways are also a fantastic way to get people excited. Everyone has their favourite workout gear, such as Nike or Adidas clothing.

Offering giveaways of equipment like this and products like workout supplements, gym bags, and water bottles, will give people more incentive and excited to be a part of your community.

6. Offer a 7 Day Gym Trial

Everyone loves a free trial. Some exercisers may not be ready to be a member of your gym and to pay for it. Offering a free trial will allow future members to see firsthand what you have to offer, and how they will be able to achieve their goals by using your facility and everything it includes.

7. Provide Nutritional Meal Plans

raspberry, berry, summer

Having a nutritional and balanced meal plan goes hand and hand with working out and exercising; you can’t have one without the other. Offer your members a free meal plan that will help them achieve their weight loss or fitness goals. Doing this will prevent them from being overwhelmed in the whole process. It will provide them with the convenience of knowing what they should be eating day-to-day, the education to go along with it, and information on why it works.

8. Paid Advertising Strategy

Now that your gym is thriving and growing, you can take the next step in spending money to make even more. You can create paid advertisements on Google or Facebook to create even more exposure for your business. Test out different ads and demographics to make the most out of every dollar you spend. You can also start a YouTube and Instagram ad campaign, which will allow your YouTube channel and Instagram account to grow larger and create a snowball effect.

These are the top eight gym marketing campaigns that will have your business grow larger and larger. You will gain exposure to your facility, gain trust, and provide value to your members, which allows them to achieve their goals and transform their lives.

What To Do Next?

Whether you’re wondering how to increase gym memberships or get more PT clients. We’re are a fitness marketing agency and are here to get you more clients using our fitness and gym marketing campaigns.

We only work with 10 clients at any one time. This includes gyms, fitness studios and personal trainers!

This is the model we choose to make sure our clients get the best out of our fitness marketing campaigns. Don’t worry though, if there are no spaces available, you can join our waiting list.

Fill out the form below for a chat!





 

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Fitness And Gym Advertising Campaigns https://digitalfitnessmarketing.co.uk/fitness-and-gym-advertising-campaigns https://digitalfitnessmarketing.co.uk/fitness-and-gym-advertising-campaigns#respond Wed, 12 Aug 2020 20:23:50 +0000 https://digitalfitnessmarketing.co.uk/?p=518 9 Tips For Fitness And Gym Advertising Campaigns Looking for the best gym advertising campaigns? It’s a struggle right getting new clients! You spend so much time and effort but seem to get poor results on new signups – ahhhhhh! Stressful, right? Don’t worry, we have 9 solid fitness advertising campaigns, let Gorilla Fitness Marketing …

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9 Tips For Fitness And Gym Advertising Campaigns

Looking for the best gym advertising campaigns? It’s a struggle right getting new clients! You spend so much time and effort but seem to get poor results on new signups – ahhhhhh! Stressful, right?

Don’t worry, we have 9 solid fitness advertising campaigns, let Gorilla Fitness Marketing Agency help you!

#1 Build a unique fitness brand

fitness advertisements

If you open the fitness studio, there is a need for prioritizing the core brand and try to expand the niche to target the ideal clientele. The elements of your fitness brand include the most crucial fitness classes, and the values, promises, tone, personality, logo, and slogan. You must take the time when learning how to efficiently market to the target audience, to combine their requirements with the services, and the fitness values to create customers.

#2 Create your fitness branded website

gym advertising campaigns

The branded website is an essential part of any marketing strategy because the website will create the online presence. The website is supposed to include the brand personality and then highlight the fitness classes alongside with their schedule. It’s also impressive taking the time of optimising the website for easy navigation, questions and answers, and a clear way of communicating with the studio staff through the phone number, chatbox, or contact form.

#3 Use Instagram stories related to health and wellness marketing 

 fitness brands on instagram

By using Instagram Stories, you can increase the social engagement by revealing the authenticity behind the scenes. Instagram stories are the same as Snapchat because you post photos and videos in real-time every day and add the features like polls, GIFs, and surveys. More so, you may create the story highlights that appear at the top of the Instagram profile, which will give easy access for the information. For instance, you may create a comic story called classes and add photos and videos of the actual moments from the lesson to match the story. If you don’t have time for posting a photo to the profile every day, post stories every day to make it engaging, and you will get more followers.

#4 Keep socially active on your fitness account

social media marketing for fitness

With fitness social media marketing, you can connect and then chat with the clients and the potential clients in a humanised and authentic way. When considering online fitness marketing, you talk about social media, which is the free channel that allows you to expand the online community. This is where you will chat directly with the audience, and then showcase the unique personality. In this platform, you may share videos and photos of your teachers, clients, and studio in action, make studio promotions or study events that you host. This can also be run the contests, which can increase whole engagement.

#5 Use Fitness SEO

advertising in gyms

For the fitness marketing strategies, SEO is important because the searchable keywords will drive the traffic to the website and, in turn, drives the traffic to your door. Generally, when the potential customers are looking for an online fitness studio, they should appear as the local company in these online surveys. You may take the online courses to learn SEO basics like Udemy. Depending on the web platform you are using, there are some step-by-step SEO optimisation tools like Yoast that may assist you. Given that you have time and the budget, hiring digital marketing specialists and SEO can be exceedingly valuable.

#6 Start an online fitness blog

health campaigns

To start a fitness blog on the website is very good for it will improve fitness marketing and SEO. In this, you can write the blog posts specifically on fitness topics and then incorporate the keywords that you need to target. If someone finds the blog through online keyword research, they’ll be taken to your site, raising traffic and awareness.

#7 Use gym marketing campaign promotions

Fitness Branding Agency

Through creating fitness promotions and study packages throughout the calendar year is an effective marketing strategy. This is because the exercises that will assist you in retaining customers and winning new ones. When setting up the promotions, it is imperative to be tactical and grant discounts by season, so as not to overestimate or underestimate the brand. You can be innovative and creative with the promotions types available in the whole year and target some holiday promotions. The highest level for buying training programs is in January, the first week.

#8 Use gym Infographics

Fitness Branding Agency

Almost all types of information when carrying out marketing can be divided into small parts. The best thing about creating your infographic is that you will develop suitable graphics for the brand and then use them as an online marketing tool, part of the blog on the studio and social media pages. After infographics are added to the online content, Pinterest is the active channel to market those infographics, as it is an image-based social research platform. You may create many Pinterest panels on the specific topics and then pin the infographic using the keywords so that users can re-pin or even visit your site.

#9 Get in the fitness market place

personal training marketing strategy

The fitness market, for example, ClassPass, is the best way to get even more good reviews, exposure, increase class attendance, and also discover new faces. This fitness industry is a highly competitive market where many people seek diversity in training programs. Essentially, ClassPass connects you to the fitness and enthusiasts who want to discover the next experience. Generally, there are various ways for fitness marketing strategies that will help you create a branded environment and fill the weekly class program.

Final thoughts

Still wondering how to get more clients?

Contact us and we’re more than happy to have a quick chat on what you can do to grow your client list!





 

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GoodFirms Unfolds the Top Digital Marketing & SEO Companies from the USA, UK, India, Australia, Canada and Globally https://digitalfitnessmarketing.co.uk/goodfirms-unfolds-the-top-digital-marketing-seo-companies-from-the-usa-uk-india-australia-canada-and-globally https://digitalfitnessmarketing.co.uk/goodfirms-unfolds-the-top-digital-marketing-seo-companies-from-the-usa-uk-india-australia-canada-and-globally#respond Wed, 08 Apr 2020 17:16:56 +0000 https://digitalfitnessmarketing.co.uk/goodfirms-unfolds-the-top-digital-marketing-seo-companies-from-the-usa-uk-india-australia-canada-and-globally WASHINGTON, April 8, 2020 /PRNewswire/ — Technology is playing an essential role, and it has integrated into our lives more than ever before. As most of the people are preferring online shopping, it has become significant for businesses to have an online presence to continue to grow. Today, digital marketing is one of the simple …

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WASHINGTON, April 8, 2020 /PRNewswire/ — Technology is playing an essential role, and it has integrated into our lives more than ever before. As most of the people are preferring online shopping, it has become significant for businesses to have an online presence to continue to grow. Today, digital marketing is one of the simple ways that allow you to bring your brands to notice to the audience using digital media.Thus to assist the various industries, GoodFirms.co has revealed the list of Top Digital Marketing Companies. These listed service providers are known for promoting the businesses and helping them to create a more extensive reach with the right audience.

GoodFirms (PRNewsfoto/GoodFirms)

Here you can Take a Look at the Best Digital Marketing Companies that are listed at GoodFirms from the USA, UK, India, Australia & Globally:

Top Digital Marketing Companies Globally:

Mayple, WebFX, Lounge Lizard, SEOValley Solutions Private Limited, Moburst, PageTraffic Inc, Cyber Infrastructure Inc., SEOTonic Web Solutions PVT. LTD., WEB CHOICE, Social MEdia 55

https://www.goodfirms.co/directory/marketing-services/top-digital-marketing-companies

Top Digital Marketing Companies in USA:

ReVerb, Caveni Digital Solutions, Apptuitive, SmartSites, Webedesk SEO Services Pvt. Ltd.,Source Approach, Courimo, Intensify, Exaalgia, Quantum IT Innovation.

https://www.goodfirms.co/directory/country/top-digital-marketing-companies/us

Top Digital Marketing Agencies in UK:

SAG IPL, Quick SEO Help, Bird Marketing Limited, BrandingBurp Digital, The NineHertz, Magneto IT Solutions, Digital Promotion Agency, B2C Info Solutions, Vipra Business Consulting Service Pvt. Ltd, WeDoWebApps

https://www.goodfirms.co/directory/country/top-digital-marketing-companies/gb

Top Digital Marketing Companies in India:

WEB CHOICE, Mandy Web Design, SEOFIED IT SERVICES PVT LTD, Webdesign Discovery, Write Right, Webedesk seo services, GeeksChip, AppFillip, Icecube Digital, Viha Digital Commerce Private Limited

https://www.goodfirms.co/directory/country/top-digital-marketing-companies/in

Top Digital Marketing Agencies in Australia:

Digital Promotion Agency, SocialStatista, Nettechnocrats IT Services Pvt. Ltd, Websites, Seasia Infotech, RV TEchnologies Softwares Pvt. Ltd., Ennovative Web Pty Ltd, Digit Bazar IT Solutions Pvt. Brain Technosys Pvt. Ltd., ARKA Softwares.

https://www.goodfirms.co/directory/country/top-digital-marketing-companies/au

Presently, businesses can no longer ignore their digital presence. Therefore with the assistance of SEO agencies, businesses can pay attention to what their competitors are doing, planning, etc. Here at GoodFirms, you can meet the top Search Engine Optimization Companies to stay ahead of the competitors and highlight the unique selling points. The SEO services for the companies are designed to make their online business easily accessible to search engines as well as attract organic traffic to your site.

Here you can Take a Look at the Best SEO Companies that are listed at GoodFirms from the USA, UK, India, Canada & Globally:

Best SEO Companies & Services:

Livepage, BrandMe, Courimo, Axis Web Art Pvt Ltd, Let’s get Optimized, Intensify, ADINDEX, TechGropse Pvt. Ltd., Technoloader, Capital Numbers

https://www.goodfirms.co/seo-agencies

Top SEO Companies in the USA:

DEAN Knows, LSEO.com, Search Berg, 1SEO, KLonsys, Bruce Clay, Inc, FlyNautt LLC, CS Solutions, SEO Brand

https://www.goodfirms.co/seo-agencies/usa

Best SEO Companies in UK:

B2C Info Solutions, Digital Promotion Agency, Tech PAthway Consultancy LLP, SmartSmith Infotech, iSEE Marketing Ltd, Rokk, Astute Myndz, AAHA Solutions, Uptown Logo Design, Krify Innovations (UK)

https://www.goodfirms.co/seo-agencies/uk

Best SEO Companies in India:

Divwy Technologies, MakeWebBetter, Webleonz Technologies, Digital Web Avenue (I) Pvt. Ltd., webnexs, Sam Web Studio, Dot Com Infoway, Alakmalak Technologies, W3era Technologies, ShoutnHike

https://www.goodfirms.co/seo-agencies/india

Best SEO Companies in Canada:

Strong Digital, Active Business Growth, Magneto IT Solutions, Maestro Digital, The Story Web Design & Marketing, O1Synergy, InikWorld Technologies Pvt Ltd, WebCreta Technologies, LSEO.com, Mediaforce

https://www.goodfirms.co/seo-agencies/canada

An internationally renowned GoodFirms is a B2B research, ratings, and reviews platform. It aims to associate the service seekers with exceptional service providers that fit in their budget and other requisites. The analyst team of GoodFirms analyzes each firm through the profound research process, which consists of three main key factors that are Quality, Reliability, and Ability.

These elements integrate several qualitative and quantitative measures such as determining the past and present portfolio of each agency, verify the experience they have got in their domain areas, demonstrate the online market penetration and also take a look at the client reviews of what they have said for their services.

Following all the above-stated measures, firms are compared to each other and then allot each of them with a score that is out of total 60. Considering these points every agency is indexed in the catalog of top development companies, best software, and various organizations from assorted sectors of industries.

Furthermore, GoodFirms invites the service providers to engage in the research process and show the evidence of their work done. Thus, grab an opportunity to Get Listed in the list of top companies as per the proficiency.

Obtaining a position among the top companies at GoodFirms will improve the visibility of the agencies, get an opportunity to meet potential customers and grow the business globally.

About GoodFirms:

GoodFirms is a Washington, D.C. based research firm that aligns its efforts in identifying the most prominent and efficient top digital marketing and SEO service providers that deliver results to their clients. GoodFirms research is a confluence of new age consumer reference processes and conventional industry-wide review & rankings that help service seekers leap further and multiply their industry-wide value and credibility.

Rachael Ray
(360) 326-2243
rachael@goodfirms.co

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SOURCE GoodFirms

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DGTL Local Digital Marketing Agency Wants to Help Small Businesses Prepare for Rapid Recovery https://digitalfitnessmarketing.co.uk/dgtl-local-digital-marketing-agency-wants-to-help-small-businesses-prepare-for-rapid-recovery https://digitalfitnessmarketing.co.uk/dgtl-local-digital-marketing-agency-wants-to-help-small-businesses-prepare-for-rapid-recovery#respond Wed, 08 Apr 2020 15:53:21 +0000 https://digitalfitnessmarketing.co.uk/dgtl-local-digital-marketing-agency-wants-to-help-small-businesses-prepare-for-rapid-recovery   Marketing Agency Steps Up as a Small Business Helping Other Small Businesses Stay Digitally Connected with Customers During COVID-19 Global Pandemic LOS ANGELES, April 8, 2020 /PRNewswire/ — The recent global COVID-19 pandemic has created uncertainty for all and America’s small businesses are some of the hardest hit. As a small business itself, DGTL …

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Marketing Agency Steps Up as a Small Business Helping Other Small Businesses Stay Digitally Connected with Customers During COVID-19 Global Pandemic

LOS ANGELES, April 8, 2020 /PRNewswire/ — The recent global COVID-19 pandemic has created uncertainty for all and America’s small businesses are some of the hardest hit. As a small business itself, DGTL Local understands that business owners are feeling particularly vulnerable and want to provide help by offering free digital marketing analysis and strategy sessions. These services can help small businesses stay connected with their customers throughout the crisis and position them for the day that they are allowed to, once again, open for business.

“We know that consumers are staying home and trying to slow the curve, but we also know consumers want to connect, engage and support their community,” said Lisa Wright, VP & Product Owner for DGTL Local. “Screen time is way up and Facebook alone has seen a 50 percent spike. When opening day finally comes, we want our small business clients to be at the top of their customers’ minds and the best way to stay top of mind is being active digitally today!”

DGTL Local was developed after its parent organization, SPS DGTL and Y&L Consulting, saw a gap in access to turnkey, affordable digital marketing for smaller local businesses. Stacked with proprietary tools for content creation and social media management, as well as the ability to provide managed social media customer service, DGTL Local can help small businesses maintain their digital presence during the COVID-19 outbreak and beyond. A few ways DGTL Local can support small businesses during these times are:

  • Improving a business’s brand image
  • Producing, developing and managing social media content
  • Providing 24x7x365 customer engagement and community management
  • Increasing social media follower count and engagement
  • Providing analytics reports

“At DGTL Local we want to do our part to support the small business community, we’d hate to see a great small business stop marketing due to financial constraints,” said Shaun Williams, one of the founding members of DGTL Local. “Starting with an audit and an initial strategy session, we can ascertain if the service is a good fit for the small business. If so, we can waive setup fees and even delay payments for up to 90-days.”

According to the U.S. Small Business Administration, small businesses make up more than half of the United States employment and 90 percent of commerce is conducted with local businesses. DGTL Local wants to assist small businesses, which are known as the backbone of our country, by keeping these organizations operating with an investment in their digital marketing.

By providing a free consultation, planning services, waiving setup fees, and delaying payments for up to 90-days for qualified small businesses, DGTL Local hopes to equalize the power of the digital space and social media industry that has historically been reserved for large organizations due to barriers like cost and complexity.

Businesses can reach out to DGTL Local directly by signing up for their free strategy session at https://local.spsdgtl.com/contact or emailing local@spsdgtl.com.

More about DGTL Local:
DGTL Local is a small business supporting other small businesses. With proprietary tools DGTL Local provides turn-key digital marketing services ranging from content creation, 24x7x365 engagement and monitoring, and online paid campaigns. For more information, visit https://dgtlocal.com.

CONTACT: Alex Rubio
Media Relations
(210) 316-5816
alex@spsdgtl.com

Cision

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SOURCE SPS DGTL

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New approaches to digital marketing measurement – Econsultancy https://digitalfitnessmarketing.co.uk/new-approaches-to-digital-marketing-measurement-econsultancy https://digitalfitnessmarketing.co.uk/new-approaches-to-digital-marketing-measurement-econsultancy#respond Wed, 08 Apr 2020 12:57:55 +0000 https://digitalfitnessmarketing.co.uk/new-approaches-to-digital-marketing-measurement-econsultancy Marketers must be aware of the impact that technical and regulatory industry changes are having on the way they measure their digital marketing activity. For some, no changes will be required, for others, new methods must be sought to measure activity. The best method will depend on the objective of each brand, and the activity …

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Marketers must be aware of the impact that technical and regulatory industry changes are having on the way they measure their digital marketing activity. For some, no changes will be required, for others, new methods must be sought to measure activity.

The best method will depend on the objective of each brand, and the activity being measured; there is not one method that is superior to the other. This briefing seeks to explain which measurement methods are available to today’s marketer, and the benefits and challenges of each, to allow the marketer to make an informed decision on the best approach for their business.

Contents:

  • Publisher and platform data
  • ID-based measurement
  • Panel-based methodologies
  • Controlled experiments
  • Econometrics / marketing mix modelling

 

This briefing is reproduced from Econsultancy’s Measuring Digital Marketing Effectiveness Best Practice Guide.

To access all of our premium content, including invaluable research, insights, elearning, data and tools, you need to be a subscriber.

Explore our subscription options and get instant access for you, your team and your organisation to a wealth of resources designed to help you achieve excellence in marketing.

View our subscription options

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The Top Digital Marketing Agencies in the US, According to Digital Marketing Agency Rating Platform https://digitalfitnessmarketing.co.uk/the-top-digital-marketing-agencies-in-the-us-according-to-digital-marketing-agency-rating-platform https://digitalfitnessmarketing.co.uk/the-top-digital-marketing-agencies-in-the-us-according-to-digital-marketing-agency-rating-platform#respond Wed, 08 Apr 2020 11:35:40 +0000 https://digitalfitnessmarketing.co.uk/the-top-digital-marketing-agencies-in-the-us-according-to-digital-marketing-agency-rating-platform 78% of Internet users conduct product research online, making digital presence a priority for marketers. TopMarketingCompanies.com identified the agencies that can provide digital marketing expertise and tools to help brands reach and convert their audience effectively. NEW YORK, April 8, 2020 /PRNewswire-PRWeb/ — 78% of Internet users conduct product research online, making digital presence a …

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78% of Internet users conduct product research online, making digital presence a priority for marketers. TopMarketingCompanies.com identified the agencies that can provide digital marketing expertise and tools to help brands reach and convert their audience effectively.

NEW YORK, April 8, 2020 /PRNewswire-PRWeb/ — 78% of Internet users conduct product research online, making digital presence a priority for marketers to convert customers.

In fact, US business will spend over $129 billion on digital advertising alone in 2020.

TopMarketingCompanies.com, a B2B marketplace connecting brands with digital marketing experts, identified the best agencies that can provide digital marketing expertise and tools to help brands reach and convert their audience effectively.

The top digital marketing agencies in the US are:

1. ForeFront Web

ForeFront Web, based in Ohio, uses a comprehensive suite of digital marketing services to design custom success plans that help clients reach their goals. Their services include designing/building a website, writing website content, enhancing it for search engine optimization and getting conversion.

https://www.forefrontweb.com/services/

2. Evestar

Having developed a billion-dollar business from scratch in the past, the team at Evestar has an entrepreneurial mindset. Their diverse team has decades of experience in identifying and working for eCommerce and tech-enabled consumer businesses so that they may scale consistently and rapidly.

https://evestar.com/

3. Aspiration Marketing

Aspiration Marketing aims to help startups, small and mid-sized companies achieve new levels of growth. They support clients in building a solid foundation for sustainable growth. They provide content creation for inbound marketing, lead generation, digital marketing, business development and more.

https://www.aspiration.marketing/

4. Miller Public Relations

Miller Public Relations is a marketing and public relations agency focused on working with clients to meet their goals. Their services include brand identity, consulting, creative design, advertising, public relations and digital marketing tools.

https://millerpublicrelations.com/

5. Web Sharx

Web Sharx is a web design company specializing in digital marketing, web design and creative development services. With a foundation of web development and graphic design, they provide results by implementing SEO best practices and using a comprehensive suite of digital marketing services.

https://www.websharx.ca/

6. Anderson Collaborative – andersoncollaborative.com
Expertise: Consulting, Market Research, Website Design and more

7. Bonfire Effect – bonfireeffect.com
Expertise: Branding, Logo Design, Graphic & Print Design and more

8. Brenton Way – brentonway.com
Expertise: Public Relations, Ad Services, Website Design and more

9. DIAP Media – diapmedia.com
Expertise: Ad Services, Consulting, Website Design and more

10. Digital Silk – digitalsilk.com
Expertise: Branding, Website Development, Graphic & Print Design and more

11. GB-Agency – gb.agency
Expertise: Branding, Logo Design, Creative Services and more

12. HMG Creative – hmgcreative.com
Expertise: Branding, Graphic & Print Design, Creative Services and more

13. Invictus Studio – invictusstudio.com
Expertise: Branding, Website Design, Product Design and more

14. JaxonLabs Brand Innovation – jaxonlabs.com
Expertise: Branding, Video Production, Consulting and more

15. Mod Girl Marketing – modgirlmarketing.com
Expertise: Ad Services, Consulting, Website Design and more

16. 97 Switch – 97switch.com
Expertise: Ad Services, Website Design, Content Marketing and more

17. On The Maps Digital Marketing Company – onthemaps.com
Expertise: Ad Services, Consulting, Website Design and more

18. Pace Social Media – pacemediasolutions.com
Expertise: Consulting, Website Design, Ad Services and more

19. Rock Candy Media – rockcandymedia.com
Expertise: Branding, Graphic & Print Design, Video Production and more

20. 6th Borough Agency – miamiadvertising.agency
Expertise: Branding Agencies, Creative Services, Graphic & Print Design and more

21. 36creative – 36creative.com
Expertise: Branding, Video Production, Ad Services and more

Brands can view the top-ranked digital marketing companies by price, expertise and location on TopMarketingCompanies.com.

About Top Digital Marketing Agencies: TopMarketingCompanies.com is a B2B marketplace connecting brands with digital marketing experts around the world. The site acts as a directory of digital marketing companies carefully ranked by their area of expertise, industry experience and US location.

 

SOURCE Top Digital Marketing Agencies

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FAQ: Top Digital Marketing Trends 2020 https://digitalfitnessmarketing.co.uk/faq-top-digital-marketing-trends-2020 https://digitalfitnessmarketing.co.uk/faq-top-digital-marketing-trends-2020#respond Tue, 07 Apr 2020 16:06:22 +0000 https://digitalfitnessmarketing.co.uk/faq-top-digital-marketing-trends-2020   Sign up for our daily digital marketing news briefing today, free. Each day, professionals of all seniority levels go online to ask their most urgent queries. The SmartBrief Marketing Team has aggregated some of this year’s most frequently asked digital marketing questions from across the internet and compiled the answers here for you. Jump …

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Each day, professionals of all seniority levels go online to ask their most urgent queries. The SmartBrief Marketing Team has aggregated some of this year’s most frequently asked digital marketing questions from across the internet and compiled the answers here for you.

Jump to an answer:

  1. How do you create a great email marketing campaign?
  2. What are the most effective digital marketing trends?
  3. What are the best email marketing subject lines?
  4. How useful is Google Trends for digital marketing?
  5. What are the benefits of automation in digital marketing?

How do you create a great email marketing campaign?

The point of a great email marketing campaign is to reach and engage your audience while also gathering essential data and ultimately helping to boost marketing ROI. Here are the six steps for creating a great and effective email marketing campaign.

1. Identify your audience

Identify your buyer persona to better understand your customer and to customize your email campaign to their needs.

2. Set up campaign objectives

Begin by aligning your campaign objectives with your customers’ needs. The best way to create meaningful email content is to be empathetic to the needs and concerns of your audience. Then, determine a sending frequency or schedule according to your industry and type of content that you will be sharing.

Finally, define a SMART Goal (specific, measurable, attainable, relevant and timely) for every campaign. Here’s an example: “In 5 weeks, we’ll increase the lead score of 3% of the list by at least 5 points.”

3. List cleanliness and segmentation

As a marketer, you are only as good as your data. For this reason, maintaining data cleanliness and working closely with your sales team is fundamental.

List segmentation is also absolutely necessary to send targeted emails that convert. Filter your overall email list into smaller lists to properly align audiences with your email campaign objectives. Some examples of segmentation characteristics include lead score, industry and job title.

4. Focus on the message

Focus on matching your message to your audience’s needs. If you are able to make your message resonate with your audience, then you can drive them to take action. Use actionable language, personalize where possible, determine the appropriate call to action and automate where necessary. Check out some examples here.

5. Testing

If you think you have tested enough, test again. This will ensure that your email is complete and not missing any important formatting or design elements.

Send test emails and get feedback from your team. A second pair of eyes is always helpful to check for typos and to get feedback on the layout. Here are 13 things to look out for in your email test sends.

6. Analyze your results

Email campaigns are living and breathing things; they should always be evolving. They evolve through consistently monitoring, measuring, analyzing and adjusting. Doing these things will help you to see what is working and what is not in order to optimize your strategy.

Gabriela Skura – Marketing Manager, Demand Generation

What are the most effective digital marketing trends?

Personalization has come a long way in B2B marketing, and marketers no longer can avoid the trend. Forty-one percent of B2B marketers say they are most likely to adopt personalized content in the next 12 months over any other website feature or functionality. Episerver data indicates that 92% of B2B marketers think a brand cares about their experience or are getting a better experience when a company personalizes content on its website based on online behavior.

Adding in tokens is a great way to personalize messages going out to clients in your CRM, but as marketers we cannot stop there! We need to dig into a deeper level of personalizing customer relationships from start to finish. A tailored content journey must be used to talk to your different buyer personas in every stage of the buying process.

The urgency for personalization is increasing as B2B marketers themselves understand the value of receiving messages and content with information pertinent to them. Personalization can mean a lot of different things to different marketers, but I think we all can agree that it comes back to relevancy. We need to make sure we are sending relevant messages to relevant audiences at relevant times.

Emily Snyder – Marketing Manager, Demand Generation

What are the best email marketing subject lines?

First and foremost, as email marketers, we need to recognize that increasing opens doesn’t necessarily lead to a higher conversion rate. It’s easy to write a subject line that might grab attention, but it’s time to think beyond the open rate.

Rather than tracking open rates and click-through rates to measure subject line performance, it’s more useful to prioritize a click to open rate. This way, you receive direct insight into how many people on your list are engaging with your content once they do open.

email marketing subject lines

Finding the best subject line for your email can be difficult. To kick things off, ask yourself these three basic questions:

  • Who is my audience?
  • What type of content am I providing?
  • What action do I want the recipient to take?

Once you answer these questions, you will be able to identify the type of language that will trigger the behavior you’re trying to influence. Then, when you implement your new subject line you should test, test and test again.

Subject lines in email marketing aren’t meant to get your entire list to open; they’re meant to get the right people to open. Whether you’re working on subscriber growth, lead generation or e-commerce, the most successful subject lines will revolve around providing real, tangible value to the audience.

Mitch Gaylord – Email Marketing Associate, Audience Development

How useful is Google Trends for digital marketing?

For the unfamiliar, Google Trends is a service that makes it easy to track aggregate changes in Google Search behavior for different topics and keywords. Because the data displayed is “a largely unfiltered sample of actual search requests made to Google,” it’s easy to compare data sets about any “particular topic from around the globe,” within any geographic location.

Regarding digital marketing, Google Trends can be useful for search engine optimization (SEO), topic research and keyword research during the early stages of the content marketing process. For example, if one wanted to determine whether an article about Twitter Ads or influencer marketing would be a more effective driver of traffic, Google Trends would be a great place to start.

Google Trends

From this quick look at search terms, it’s clear that searches about Twitter Ads have slightly decreased over the past five years (apart from this spike in November of 2019), while searches about influencer marketing have steadily increased. While this does not provide definitive proof that a content marketing article about influencer marketing would perform better, it does broadly show that interest in influencer marketing is growing.

One could conclude that there are increasing numbers of people looking for information about influencer marketing on Google. However, it is important to remember that other content marketers also have access to this top-level information, so it’s critical to use relevant supporting keywords and provide a truly original perspective with any piece of content you create. A defined content distribution strategy is also key.

In general, the higher the search volume for a certain topic, the more difficult it is to achieve a high organic search ranking. Finding a balance between keyword interest volume and the ease of getting content to rank highly for that keyword is integral to your success. Finding that balance is called KEI, short for Keyword Effectiveness Index or Keyword Efficiency Index.

Doing preliminary research with Google Trends in this way can help narrow your content marketing and SEO focus, before moving to a more robust tool like SEMrush.

Evan Lauterborn – Audience & Content Development Manager

What are the benefits of automation in digital marketing?

Marketing automation technology is critical to digital marketing success. With automation comes optimization, along with many other advantages to using a marketing automation system.

To take a step back, I like this definition of automation by eMarketer: “Marketing automation is a solution that makes use of technology to perform some of the heavy lifting associated with communicating to prospects and existing customers across multiple channels such as email, social media and a company’s website. Automation can also be used to score leads, segment audiences and nurture those audiences throughout their customer life cycle.”

Here are four key benefits to using automation for digital marketing.

1. Increased efficiency

Most marketers will probably tell you that the greatest benefit of marketing automation is that it is a timesaver. Automation provides marketers and their teams the ability to eliminate the mundane and manual marketing tasks, freeing up their time to focus on other aspects of their role, such as creating great content, analyzing reporting and communicating with other departments to better generate business for the company.

2. Audience persona and list segmentation insights

Establishing your audience personas is the most important first step in creating a great marketing campaign, especially one utilizing automation. With properly implemented marketing automation tools, your team can deliver highly personalized messages and digital experiences to your customers and prospects.

Through tactics such as lead nurturing and drip campaigns, marketers can continue the conversation with clients and prospects while offering the right content at the right time. Ascend2 reported that “51% of email marketers say email list segmentation is the most effective way to personalize lead nurturing.”

Your list segmentation stems from the audience personas built out by your organization.  Those audience personas are typically determined by a combination of digital behaviors and demographic information. This information is then sorted and organized by your automation system and then used to create metrics to better understand where a prospect is on their sales journey.

3. Concrete reporting and analysis

Automation platforms offer an abundance of readily available data, and in real time, right at the marketer’s fingertips.  With this data, marketers can make informed decisions about where to focus their energy for the next campaign.

Automation takes out the guesswork, providing more concrete insights for creating reports, justifying marketing influence and ROI, and revealing what was successful vs. unsuccessful.  In addition, automation allows for robust A/B testing, contributing even more details to your reporting.

Aside from just automated emails, multichannel marketing automation platforms give even more insight into prospects across different mediums. The insights on data benefit everyone involved: the marketer, the sales team and the prospect.

The marketer delivers better reporting and analysis, allowing them to understand their next move. The sales team has concrete transparency into the marketing world and their customers’ behavior. Lastly, the prospect has a more personalized experience delivered to them with even more relevant information.

4. Building Sales-Marketing relationships

Automation can promote a stronger relationship between marketing and sales. Both teams must understand each other’s roles through the buyer cycle to increase conversions and revenue.

Building trust between the teams is much easier with an automation platform, as it provides transparency into the customer journey. As Marketo puts it, marketing automation “will help sales teams to use their time wisely: spending less time on cold calling dead leads and more time getting in contact with those leads who are ready to sign on the dotted line.”

Automation should empower the marketer by saving more time on tasks to understand audience personas, analyze reporting and connect with their sales team.  However, automation systems are not a one-size-fits-all.

To select the right automation system, and get the most out of it, you’ll need to weigh the different options based on your business’ needs and goals. With the right automation platform, marketers work more efficiently and generate greater ROI.

Gabriella Clark – Marketing Manager, Demand Generation

Do you have any digital marketing questions that are top of mind this year? Send us a tweet @SmartBrief or message us on LinkedIn and we’ll answer them. For more essential digital marketing insights, sign up for our daily digital marketing news briefing today, free. For even more great news content, you can sign up for any of SmartBrief’s 275+ free email newsletters.

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Free Training Courses From Digital Marketing Institute Deliver Tools To Help Business Community Adapt To Rapidly Transforming Digital World https://digitalfitnessmarketing.co.uk/free-training-courses-from-digital-marketing-institute-deliver-tools-to-help-business-community-adapt-to-rapidly-transforming-digital-world https://digitalfitnessmarketing.co.uk/free-training-courses-from-digital-marketing-institute-deliver-tools-to-help-business-community-adapt-to-rapidly-transforming-digital-world#respond Tue, 07 Apr 2020 11:59:25 +0000 https://digitalfitnessmarketing.co.uk/free-training-courses-from-digital-marketing-institute-deliver-tools-to-help-business-community-adapt-to-rapidly-transforming-digital-world DALLAS, April 7, 2020 /PRNewswire/ — To empower business professionals to improve their marketing skills and develop new capacity to adapt their organizations through economic turbulence, the Digital Marketing Institute (DMI) today announced the immediate availability of four free training courses. Digital Channels: learn tools and techniques to engage more across the key digital marketing …

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DALLAS, April 7, 2020 /PRNewswire/ — To empower business professionals to improve their marketing skills and develop new capacity to adapt their organizations through economic turbulence, the Digital Marketing Institute (DMI) today announced the immediate availability of four free training courses.

  • Digital Channels: learn tools and techniques to engage more across the key digital marketing channels.
  • Social Media Marketing: learn how to grow and engage a community around your brand through social media.
  • Paid Search (PPC): learn how to execute pay-per-click campaigns using Google Ads while tracking conversations through analytics.
  • E-Commerce Strategy: learn key concepts underpinning effective website optimization, website traffic generation, conversion rate optimization, and analytics.

The courses, available at no cost for the first time, are available through DMI’s award-winning Power Membership. All fees were waived to join this membership program to enable professionals to access market-leading content through on-demand podcasts, articles, webinars, ebooks and other practical toolkits on topics most relevant to their roles and their businesses.

Courses are designed to provide business owners, leaders, and marketers with the insight needed to manage a brand or business online. As marketing strategies must pivot to accommodate quarantines and stay-at-home orders, professionals don’t have time to deep dive into lengthy and complicated marketing training programs. Rather, they need to quickly understand and apply best practices now so they can update programs to promote brand awareness, capture leads and generate sales — during the pandemic and beyond.

“As organizations are forced to alter marketing programs to connect with their audiences in new and creative ways, many professionals are recognizing they have a skills gap in terms of the know-how needed to develop the right strategies to keep their brands active and their customers engaged and informed,” said DMI CEO Ken Fitzpatrick. “DMI’s free courses and Power Membership deliver the most essential content to empower business leaders, entrepreneurs and small businesses to understand the digital marketing landscape and make informed decisions fast to address current business realities.”

For those professionals exploring a digital marketing certification curriculum, DMI is currently offering 30% off of all of its courses, excluding the DMI Master certification program. This includes its dual certification program with the American Marketing Association (AMA), where participants can become dually certified with two respected credentials: AMA’s PCM Digital Marketing and DMI’s Certified Digital Marketing Professional. Credits from any of the completed free courses will immediately be applied towards the certification program requirements.

Professionals can access the courses through April 30, 2020 when they sign up for the free Power Membership, available via https://digitalmarketinginstitute.com/en-us.

About the Digital Marketing Institute (DMI)
As the global standard in digital marketing professional learning and certification, DMI develops leading players of the most exciting game in the world.

Founded in Ireland, DMI has offices in the U.S. and Australia, 57,000 Members, and partners in more than 150 countries. It works with colleges, universities, and businesses of all sizes to provide marketing professionals with the skills, confidence and industry know-how to stay relevant — and to make an impact — in an always-evolving digital world.

DMI is backed by Spectrum Equity, a leading U.S. based growth equity firm.

Media contact:
Laura Wooster
Lightspeed PR
+1 202-681-4010
laura@lightspeedpr.com

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SOURCE DMI

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Houston TX SEO Boutique Digital Marketing Expert PPC Management Services Launch https://digitalfitnessmarketing.co.uk/houston-tx-seo-boutique-digital-marketing-expert-ppc-management-services-launch https://digitalfitnessmarketing.co.uk/houston-tx-seo-boutique-digital-marketing-expert-ppc-management-services-launch#respond Tue, 07 Apr 2020 10:04:07 +0000 https://digitalfitnessmarketing.co.uk/houston-tx-seo-boutique-digital-marketing-expert-ppc-management-services-launch Houston, Texas, leading digital marketing agency Digital Consultant Marketing LLC announced that a new range of SEO and social media management solutions is now available for businesses interested in becoming more successful online HOUSTON, TX / ACCESSWIRE / April 7, 2020 / Digital Consultant Marketing LLC, a SEO and boutique digital marketing agency, announced the …

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Houston, Texas, leading digital marketing agency Digital Consultant Marketing LLC announced that a new range of SEO and social media management solutions is now available for businesses interested in becoming more successful online

HOUSTON, TX / ACCESSWIRE / April 7, 2020 / Digital Consultant Marketing LLC, a SEO and boutique digital marketing agency, announced the launch of an updated range of affordable marketing solutions for businesses in Houston, Texas. The company has extensive experience providing a variety of professional marketing services, including PPC management, social media marketing, influence marketing, content marketing, and many more.

More information can be found at https://digitalconsultantmarketing.com/content-marketing-agency/ and https://digitalconsultantmarketing.com/seo-agency/

Digital Consultant Marketing LLC is an expert in digital marketing with comprehensive services from strategy creation to execution and on-going optimization. The agency’s newly launched marketing services aim to provide clients with innovative, effective and affordable marketing to drive leads to their business.

Digital Consultant Marketing LLC is a leading Houston digital marketing company that has built a name for itself in the industry through high-quality service and results to back it up.

The expert team at Digital Consultant Marketing LLC can provide bespoke marketing services to brands that are looking for an effective communication approach that will actually make a difference in today’s digital world. They achieve high performing campaigns through a series of digital marketing solutions that help clients drive traffic, leads and revenue.

In addition, the digital experts at Digital Consultant Marketing LLC develop tailor-made strategies for every company that they work with, based on its needs, industry rules, available resources and business goals.

As a leading digital marketing agency, Digital Consultant Marketing LLC creates sustainable digital marketing solutions that drive and retain visitors to each client’s website. With the latest update, the company is committed to keeping each and every business ahead of the competition and helping them become more successful.

A spokesperson for the company said: “Digital Consultant Marketing LLC (DCM) can help your business with their marketing efforts, as well as support in-house teams with ongoing initiatives. We work hard to be a critical digital marketing partner that offers clear and measurable value.”

Interested parties can find more by visiting the above-mentioned website or below-mentioned social media.

Contact:
Digital Consultant Marketing LLC
7911 Log Hollow Dr. Houston, TX 77040
https://digitalconsultantmarketing.com/
(832) 997-6581

For more information check their social media:
https://g.page/digitalconsultantmarketing?share
https://www.youtube.com/channel/UCyPVYWJAy3I1hTG0TPGxsvA/channels
https://www.youtube.com/watch?v=IXD43Eqq-3I
https://www.facebook.com/matt.digiconmark

Contact Info:
Name: Digital Consultant Marketing Manager | Eric Jones
Email: Send Email
Organization: Digital Consultant Marketing LLC
Address: 7911 Log Hollow Dr., Houston, Texas 77040, United States
Phone: +1-832-997-6581
Website: https://digitalconsultantmarketing.com/

SOURCE: Digital Consultant Marketing LLC

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The Trade Desk Provides Free and Open Access to Industry-Leading Digital Marketing Courseware for the First Time https://digitalfitnessmarketing.co.uk/the-trade-desk-provides-free-and-open-access-to-industry-leading-digital-marketing-courseware-for-the-first-time https://digitalfitnessmarketing.co.uk/the-trade-desk-provides-free-and-open-access-to-industry-leading-digital-marketing-courseware-for-the-first-time#respond Mon, 06 Apr 2020 20:20:04 +0000 https://digitalfitnessmarketing.co.uk/the-trade-desk-provides-free-and-open-access-to-industry-leading-digital-marketing-courseware-for-the-first-time The Trade Desk Provides Free and Open Access to Industry-Leading Digital Marketing Courseware for the First Time We store cookies on your computer to improve your experience and provide more personalized services, both on this website and on other sites. For more information about the cookies we use, see our …

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